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QBP-Sponsored Scholarships for BIPOC to Train as League Cycling Instructors

Quality Bicycle Products and the League of American Bicyclists announced today 40 scholarship opportunities for Black people, Indigenous people, and people of color (BIPOC) who want to become League Cycling Instructors (LCI). Q is funding the 40 BIPOC scholarships in 2021 to assist those who aim to share the joy and skills for safe cycling within their respective communities. Once certified, these LCI ambassadors serve the crucial role of teaching riding skills, safety and confidence to new generations of cyclists, of all ages and backgrounds. 

“Q’s mission is Every Butt on a Bike,” said Seth Nesselhuf, Director of Community & Sustainability at Q. “We’re committed to expanding our mission to reach all riders and communities, including those who have historically been underrepresented. One way we’re helping do that is through our pledge to fund 100 LCI scholarships as part of our 10-year commitment to grow and support diversity in cycling.”

“We’re thrilled to deepen our partnership with QBP in our efforts to make biking better and more accessible to more people,” said Bill Nesper, executive director of the League of American Bicyclists. “In our shared goals of building a more Bicycle Friendly America for everyone, expanding the accessibility of bike education is a critical element to cultivating a more inclusive biking community.”

The scholarships cover the $500 tuition fee of the three-day LCI seminar. For 2021, the 40 Q-funded LCI scholarships will be divided between four training seminars, each hosted by a BIPOC League Cycling Coach and a teaching partner:

  • June 4-6, Reno Bike Project, Reno, NV
  • June 25-27, The Common Wheel, Lancaster, PA
  • August 13-15, Bicycle Colorado, Denver, CO
  • September 30-October 2, BikeMN, Minneapolis, MN
  • To learn more about each of these and to apply, visit the League’s website:

Scholarships will be awarded by the League and the host organizations responsible for each of the four seminars. People interested in a scholarship to attend one of the four seminars are encouraged to learn more by visiting the League’s LCI Seminar Equity Scholarship page and reviewing the applications for each seminar. 

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About Quality Bicycle Products

Quality Bicycle Products works to advance bike communities and our industry so everyone can win. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio 
of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. We strive to be an extraordinary business partner and employer, and we have made good on that goal for 40 years. For more information about Quality Bicycle Products, visit  

About the League of American Bicyclists

The League of American Bicyclists was founded in the 1880s by Americans who saw bicycling as critical to our nation’s future. These early advocates organized and petitioned Congress to pave the first roads in America to increase the accessibility and safety of bicycling. Today, 140 years later, the League continues to promote building a more Bicycle Friendly America for Everyone through advocacy, education, and the promotion of bicycling and its many benefits. We see bicycling as a simple solution for so many of the crises our country is facing, from racial justice to economic recovery to public health to climate change. Learn more at