Webinar Replay: How to Write a Letter to the Editor

Every day, newspapers and other media outlets across the country share transportation stories with comment sections that lack perspectives and voices from people who bike and walk. When done right, letters to the editor are an impactful way to capture and amplify those voices and send a powerful message to decision-makers and local leaders about the urgency and benefits of building better, safer places for people to get around car-free. On Friday, March 3rd, the League hosted “Bike Advocacy Essentials: How to Write a Letter to the Editor” to discuss guidelines and resources for writing an engaging and compelling letter to the editor. Sara Kiesler, former journalist and communications and marketing director at Cascade Bicycle Club, joined us to give you the nuts and bolts of this crucial advocacy tool.

Three big takeaways from “Bike Advocacy Essentials: How to Write a Letter to the Editor”

1. Letters to the editor should be short, capture a story, and have an ask for the reader
2. Letters to the editor should be written in response to a current issue
3. Letters to the editor should only be sent to one paper at a time until they are published    

Watch the webinar recording below to get the fine details and hear excellent questions from the audience. You can find more resources at www.re-sources.org/writing-ltes/ and download the presentation slides here.