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League to Launch First LCI Coach Training

By bikeleague | October 16, 2012
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The demand for bicycle education is growing rapidly and, across the country, there are more than 3,700 League Cycling Instructors with the classroom knowledge and street skills to get folks…

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Show Congress that Bicycling Means Business: Attend the National Bike Summit!

By bikeleague | October 15, 2012
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It’s only October, but we’re already planning the 2013 National Bike Summit — and it’s going to be big! Be one of the first and register for the Summit today!…

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Do You Know Where Your Candidates Stand on Biking?

By bikeleague | October 12, 2012
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Thanks to an Advocacy Advance Rapid Response Grant, advocates at Bike Delaware are going to find out. As you may have read in our Election Guide released last month, Bike…

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(Infographic) Bike Commuting Growing Faster in Bicycle Friendly Communities

By bikeleague | October 12, 2012
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The latest release of data from the American Community Survey proves what we already know: more people ride in communities that make strategic investments in bicycling. So it’s no surprise…

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(Video) Biking Her Way Out of Unemployment

By bikeleague | October 11, 2012
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After months of emails and phone calls, I finally met Robin Bylenga in person at Interbike. A whirlwind of energy and passion, Bylenga wasn’t just there as the owner of…

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120,000 People, 0 Cars

By bikeleague | October 10, 2012
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For a short time on Sunday, streets were liberated from automobiles in Los Angeles and Atlanta — and thousands of residents flooded into their reclaimed public space. CicLAvia, photo by…

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“Riding a Bike vs Looking Normal” (WBS12)

By bikeleague | October 9, 2012
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Maria Boustead doesn’t call herself a cyclist — despite the fact that she rides 15+ miles per day. In fact, she started her company, Po Campo, because she recognized a…

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Four Important Frames in Marketing Cycling to Women (WBS12)

By bikeleague | October 5, 2012
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Safe, diverse, accessible and fun. For Mia Kohout those are the four pillars in messaging bicycling to women. At the National Women’s Bicycling Summit, the publisher of Momentum magazine was…

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Kimberly-Clark Donates $35,000 to the League

By bikeleague | October 3, 2012
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You may know Kimberly-Clark Corporation for its iconic products like Kleenex and Huggies, but K-C played a central role in the creation of a new brand known by bicyclists across…

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Inside the Campaign: Local Spokes

By bikeleague | October 3, 2012
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In the July/August issue of our magazine American Bicyclist, advocates at the Los Angeles County Bicycle Coalition gave us an inside look at their work with Spanish-speaking day laborers to create a new PSA campaign.

Continuing our effort to share insight and best practices from innovative campaigns nationwide, our latest issue includes an article that delves into the efforts of Local Spokes, a neighborhood-based bicycle coalition in New York City aimed at creating a “new model for inclusive and sustainable bike planning.”

Unfortunately, we had to condense the story to fit the print edition; here’s the full article!

Local Spokes Youth Ambassadors create models of the East River Greenway

New Leaders
Pedaling the bike advocacy movement toward transformative change
By Pasqualina Azzarello and Caroline Samponaro

Within the national bicycle advocacy movement, we often speak of a desire for diversity without tangible outcomes. This conversation, when paired with the absence of accountability, makes transformative change improbable. To redirect the culture of a national movement requires intention, effort, communication, resources, and a willingness to take an honest, collective look inside. By investing in the development of new leaders on a local level through outreach, education, and empowerment, transformative change becomes possible.

What is Local Spokes?

Local Spokes is a neighborhood-based bicycle coalition comprised of nine community-based organizations that came together in 2010 to create a new model for inclusive and sustainable bike planning. Local Spokes, which focuses solely on the Lower East Side and Chinatown neighborhoods of Manhattan, was founded to focus on bicycling, but is intentionally comprised of both bicycling and non-bicycling groups, as a means to further the goals of inclusive and multi perspective planning around bicycle programming and street designs.

Our primary aim is to engage local residents to envision the future of bicycling in our diverse neighborhoods. We seek to engage and understand the community’s various perspectives through multilingual outreach and a Youth Ambassadors program. This participatory process has led to the in the development of a neighborhood action plan that will result in additional resources to address potential barriers and increase accessibility to bicycling.

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