Bike Summit Preview: Bringing Businesses on Board

Bringing businesses aboard the bike advocacy boat can be an unsteady maneuver.

But joining forces with these powerful champions does more than provide a wind at your back — engaging businesses in bike advocacy is critical to building connected cycling networks in any community.

Understanding the importance of cultivating these allegiances, the League will get you sailing in the right direction with a workshop on “Bringing Businesses on Board” at the 2013 National Bike Summit.

We’ll have three very unique voices discussing the best strategies to get businesses on board with your local bike mission.

•  Kimberly-Clark’s Cycling Ambassador Rob Gusky will share what’s worked to get the bicycling program spinning at his Fortune 500 Company and new techniques to make a bike campaign irresistible from one of the most successful corporations in the world.

• BikePGH’s Lou Fineberg will discuss social enterprise bike advocacy and how the organization is engaging more urban businesses while increasing bike parking, car-free Fridays, and their employer-recognition program.

• Zahra Alabanza (pictured) from Red, Bike and Green will share insight from a model campaign in Atlanta to secure dedicated bike lanes in one of the oldest African-American neighborhoods in the country — by building support with local businesses.

Don’t miss this important workshop — Register for the Summit today!