Lori grew up in Minneapolis, Minnesota as a lover of the outdoors and nature and a devotee of the active lifestyle. A life-long biker and (when working) bike-commuter, Lori received her BS in Natural Resources from the University of Wisconsin, Madison, and her MA in Leadership from Augsburg University.
As Director of Organization Development for Quality Bicycle Products, Lori co-founded the Women’s Bike Mechanic Scholarship program, designed to develop and encourage women to grow their careers in the Bicycle Industry. Lori has served on Boards and Advisory groups focused on improving bicycling access and infrastructure, including the City of Edina, Minnesota as both member and Chair for the Bike Task Force and the Transportation Commission. With a desire to make the world a better place through bicycling, Lori has consulted, presented and taught throughout the bike industry, for bicycle retailers and non-profit organizations including the NBDA (National Bike Dealers Association) and the League of American Bicyclists.
Now retired, Lori spends her time day-trip bicycling with her wife of 25 years, enjoying the cabin in northern Minnesota, traveling, reading, maple-syrup making, dog-walking, and a thousand other fun things to do in retirement! She cherishes time with their adult son, the peacefulness of the woods and lake, and the joy of being on the bicycle.