UPDATED: Media Training for Bike Advocates
Whether you’re showing off a new bike lane, drumming up support for federal bike funding, or calling attention to a safety hazard on your corner, you’ve got a story to tell about biking.
Reporters want to help you tell that story — but you need to know how to work with them. Or, you can tell that story yourself!
In the first segment we’ll talk about how to pitch a story; the peculiarities of working with TV, radio, print and online reporters; how to write and send an effective press release; what ground rules to set before talking to the media; and how to time your outreach and your press event. Our panel will represent digital, print, TV and radio journalists, including:
- Tanya Snyder, editor, Streetsblog USA (moderator)
- Nadia Pflaum, Investigative Producer, WUSA9
- Kate Ryan, reporter, WTOP News
- Aaron Wiener, staff writer, Washington City Paper
Then we’ll switch focus to learn how you can become a media maker yourself, taking advantage of new and traditional channels to share your story and advance your campaigns. Our panel will include:
- Liz Murphy, League Communications Manager (moderator)
- Elly Blue, author of Bikenomics
- Clarence Eckerson, director of Streetfilms
- Adonia Lugo, League Equity Initiative Manager and blogger at urbanadonia.com
- Maria Sipin, creative team and social media advisor, Pedal Love Project