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Twin Cities: Strength in Numbers
If a picture is worth a thousand words, what is an infographic worth?
In an effort to spread the word about bicycling’s benefits and popularity, Bike Walk Twin Cities created this infographic as part of Bike Walk Move, a local campaign to encourage more biking and walking in the Minneapolis and St. Paul area.
Click then zoom in to make bigger.
“The infographic says, ‘Hey, look how many people are getting around on bikes,’” says Hilary Reeves, Communications Manager of Bike Walk Twin Cities. “We wanted to gather some local stats and put them in a bit of context. The stats get your attention; validate things.”
The Bike Walk Move campaign spreads the word about new bicycling options in the Twin Cities resulting from the federal Non-motorized Transportation Pilot Program administered by Transit for Livable Communities. “We want people to know they can make their way all across the metro, and beyond, on a lot of new routes, including bicycle boulevards,” Reeves says. The Twin Cities, along with Columbia, MO, Marin County, CA, Sheboygan County, WI, received the pilot project funds to increase bicycling and walking as transportation.
The numbers show growth in bicycling and walking, suggesting a wider acceptance, generally, of the bike as a way to get around. The Twin Cities have a higher share of female cyclists than most places and, of course, their famously intrepid winter cyclists show up in the data – one in five cyclists ride throughout the winter. Overall, the data show the cost-effectiveness of bicycling investments. “As Minneapolis Mayor Rybak has noted, you get a lot of bang for the buck with these investments,” Reeves says.
The infographic is one piece of an ongoing effort under the Bike Walk Move moniker to expand audiences for bicycling. The campaign has tabled at farmers markets, partnered with the local Major Taylor Bicycling Club, and put ads on buses featuring local bicyclists and their reasons for choosing to bike or walk, such as “infinity miles to the gallon.” “The effort is really trying to be inclusive,” Reeves says, “To say, you can do this, too.”
More on the graphic from Bike Walk Move.