New Report: Women on a Roll
As the summer riding season peaks, the League has released a first-of-its-kind report showcasing a trend seen on streets nationwide: Women are changing the face of bicycling, and bicycling is transforming the lives of women.
“Women on a Roll” — a product of the League’s Women Bike program— compiles more than 100 original and trusted sources of data to showcase the growth and potential of female bicyclists in the United States. It also suggests five key focus areas — the 5 Cs — to increase women’s ridership:
- Consumer Products
Increasingly, advocacy groups and industry leaders are recognizing the gender gap as a clear — and critical — limitation to growing the bike movement and the market. This report puts hard data behind that imperative — and reveals what’s working in getting more women on bikes and where there is clear opportunity to increase female leadership and participation.
According to the report:
- 82% of American women have a positive view of bicyclists From 2003 to 2012, the number of women and girls who bicycle rose 20%, compared to a .5% decline among men
- Women are the new majority: 60% of bicycle owners aged 17-28 years old are women.
- Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion.
- 45% of local and state bicycle advocacy organization staff are female.
- 89% of bike shop owners are male, but 33% of shops are run by a husband/wife team.
- Women are still underrepresented in leadership positions, including the boards of national industry and advocacy organizations — and their membership.
Download “Women on a Roll” here and stay engaged as we dig further into the data and concepts in the report with female leaders over the next three months. First up: Join Women Bike and members of our Advisory Board for a Twitter chat (#womenbike) on August 9 at 2 p.m. Eastern as we discuss this exciting new report.