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National Bike Challenge launches!
Washington D.C., May 1, 2017 — The League of American Bicyclists and presenting sponsor, 3M, are excited to announce the launch of the sixth annual National Bike Challenge, coinciding with the start of Bike Month. The Challenge will welcome over 60,000 riders to pedal a combined 30 million miles between May 1 and September 30, 2017, for improved health, fitness and fun! Participants can create and join teams across their networks, including workplaces, schools, bike clubs and bike shops.
The 2017 National Bike Challenge offers a free, improved platform to log rides, build bicycling community and culture and engage in friendly competition. New features, such as personalized referral links, allow riders to easily invite their friends, family and coworkers to ride with them. Challenge participants will use the Strava platform to record their commuting and recreational miles, and statistics and leaderboards will then appear on the new nationalbikechallenge.org site. Strava allows municipalities and organizations to advocate for bicycle infrastructure and safer streets for people who bike using Strava heatmap data.
According to Bill Nesper, the League’s Interim Executive Director, “The Challenge brings together individuals, businesses, universities and communities to support our goal of creating a Bicycle Friendly America for everyone. We are honored to partner with 3M to grow the 2017 Challenge with a new website. We look forward to sharing the stories of how the Challenge encourages new riders and builds community.”
“3M is thrilled to be a sponsor of this year’s National Bike Challenge,” said Paul Acito, vice president and Chief Marketing Officer, 3M Marketing-Sales. “The Challenge is all about improving lives and making the world around us a better place—something 3M cares about deeply. We applaud the thousands of riders nationwide who will make a commitment to promote health and wellness, enhance lives and contribute to sustainability in 2017.”
Interested parties can check out the new site at www.nationalbikechallenge.org and follow the Challenge on social media: Facebook, Twitter and Instagram.
The League of American Bicyclists
The League of American Bicyclists is leading the movement to create a Bicycle Friendly America for everyone. As leaders, our commitment is to listen and learn, define standards and share best practices to engage diverse communities and build a powerful, unified voice for change. For more information or to support the League, visit www.bikeleague.org or @BikeLeague on Twitter.
At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.