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League Cyclewear now available from Primal Wear

The League is thrilled to team with Primal Wear to offer you cyclewear, from jerseys and bib shorts to arm warmers and active tees. As you can see from their press release below, Primal is pretty excited about the partnership, too.

Go to to shop!


Primal Wear


Primal, the advocacy-focused cycling apparel manufacturer based in Denver, Colorado, has partnered with the League of American Bicyclists to offer a custom cycling apparel program for the League’s members and an online store with League-branded merchandise. Proceeds from both programs will go directly to The League of American Bicyclists to support its programs and efforts to create a bicycle-friendly America.

“We are proud to support The League of American Bicyclist and we are confident that members, businesses, clubs, and bike shops would be proud to waive the flag for the League” said Dave Edwards, President and CEO of Primal. “The League needs our support as an industry and we are privileged to do our part to strengthen and help increase awareness for a cause that benefits us all.”

Primal is a long-time supporter of the League of American Bicyclists and was recently awarded the Interbike Innovation Award for Advocacy. In the past 3 years, Primal has contributed over $4 million dollars in support for charitable and advocacy groups in America.

Since 1880 the League has been the national organization of bicyclists, working to build a bicycle-friendly America for all.

“Primal’s exemplary support for the League strengthens our work to make bicycling safe, comfortable, and convenient for all while providing great products for people to proudly show their support for better bicycling” said Bill Nesper, Exectuive Director of the League of American Bicyclists.

The custom program will be available for both consumers directly and to the League’s member organizations and retail members.  Member bike shops, supporting businesses, and communities will be allowed to brand their custom cycling apparel with the League-approved logos and marks, including the Bicycle Friendly America branding for Bicycle Friendly Businesses, States, Communities, and Universities.


To shop for League of American Bicyclist Apparel Visit:


To start a custom apparel design visit:


About Primal:

Primal, founded in 1992, emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs, and events around the world. Primal is committed to the progression of cycling for all abilities and is dedicated to promoting and sponsoring events that benefit people’s lives.

Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy. We believe cycling is a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation, and health.

Tim Baker – Marketing Director Primal Wear – 800-275-6953 [email protected]

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