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Instagram, Tumblr, Pinterest, Vine 101

So you’ve got a handle on Facebook and Twitter. But what comes next?

Yesterday, the League of American Bicyclists and Alliance for Biking & Walking hosted a webinar on “what comes next,” focusing on Instagram, Tumblr, Pinterest and Vine. This was the third in a series of webinars the League and Alliance have teamed up on, looking at using social media to spread your messages and bolster your campaigns. (If you missed our first two, don’t worry — you can review those webinars Facebook 101 here and Twitter 101 here.)

Yesterday, we provided a basic overview of these four social media platforms that can be used to help expand your advocacy. You can watch the full webinar recording below and view the slides [PDF] here.

We had a great turnout during our hour-long program, and we weren’t able to address all of your questions. Below I’ve segmented out each of the platforms, looking at demographics and analysis tools, which many of you were curious about. 


Demographics: Skews young (primarily 18-29), female and urban. Details.

Analytics: Check out Statigram. Mary Lauran recommends this handy, third-party tool to keep track of your key metrics on Instagram.


Demographics: Gender split is near equal, the main age group is young (18-29), and most users live in urban areas. Details. Tumblr users also spend a ton of time on the site — even more than those on Facebook.

Analytics: Numblr offers a great overview of your page, including a post-type-breakdown and your most popular post. 


Demographics: Pinterest is overwhelmingly used by women more than men, and these users are primarily ages 30-49. The spread across urban-suburban-rural environments is nearly equal. Details.

Analytics: Pinterest gives the option of creating a Business account, which includes built-in web analytics. Check it out.


If you want to take a closer look at the examples I showed in the webinar, you can see #ciclavia, #btwd2013, another #btwd2013, and a fancy how-to from Mary Lauran

 Demographics: There is little demographic data on Vine, which was launched by Twitter almost exactly a year ago. Anecdotally, Mary Lauran and I would agree the Vine user group is likely younger, late teens to early 20s. Early data suggests it skeys slightly more female and quite young (average age around 20 years old). 

Analytics: You can generate reports with Simply Measured based on your Vine posts on Twitter.

If you have any further questions on these platforms and tools, or social media in general, feel free to shoot Mary Lauran ([email protected]) or I ([email protected]) an email. And stay tuned for what’s to come next in this exciting webinar series!

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