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Infographic Winner Announced!
The average American is absolutely awash in information from the second she opens her eyes to the moment she plugs her ever-buzzing iPhone in for the night. Recent studies have found that we now receive 5 times the daily data we did in 1986, consuming more than 100,500 words on an average day!
So how do we get our message about the benefits of bicycling to float to the surface of this rising tide of information?
By combining compelling data with great design.
In August, we released our first report — Women on a Roll — which included a wealth of information on the power and potential of female bicyclists. But we wanted to take it a step further; see how we could present this knowledge in innovative ways. So we hosted our first Women Bike Infographic Contest, calling on bicycling creatives to make the information visually compelling.
Well, we have our Grand Prize Winner!
Congratulations to Paul Halupka and Alex Helbach from Chicago’s Active Transportation Alliance for pulling together this beautiful take on why women ride. We love how the graphic effortlessly portrays different types of riding and revolves around a bicycle motif that doubles as a chart. The movement and vitality are inspiring and the information is simple to see and digest.
“Developing this infographic was a daunting task,” Halupka says. “The variety of data was overwhelming and the issue of gender equality in the world of bikes is a big deal to us personally, as well as relevant in Chicago and nationwide. Proper communication of these complex issues is key, so, for Alex and I, taking on this project not only felt like a big responsibility, but something we really wanted to do right. We feel pleased and lucky to be in a position to help the League do their awesome work!”
Click here to download the graphic and circulate to your networks!
Thanks so much to everyone who participated in the contest! We’ll be revealing two additional winners in the January / February issue of American Bicyclist, so stay tuned.