How the Challenge Can Help your Business or Advocacy Organization
We’re less than two months away from the official start of the 2013 National Bike Challenge and we want you to be as prepared as possible. To get you geared up for May 1, we’ve had two terrific webinars in the past week discussing the Challenge from two distinct perspectives: businesses and local advocacy organizations.
On the Making the National Bike Challenge Work For Your Business session, Rob Gusky, NBC participant and Kimberly-Clark’s Bicycle Ambassador presented on some of the great ways the Challenge can help make employees healthier, a workplace more fun, and reduce a business’s carbon footprint.
.”What we really like about the Challenge is that we don’t have to do a tremendous amount of promotion with it,” Gusky said. “Once people find out about the National Bike Challenge and they try it and they really like it. So it was pretty easy for us to get an eight-fold increase in the miles over the last five years for our employees.”
Following on the heels of the business webinar, Rob and I teamed up with Jason Van Driesche from Vermont’s Local Motion to present how advocacy organizations can most effectively create a Local Challenge alongside the National Challenge.
“The Challenge is fantastic for building your network,” Van Driesche said. “It’s a really good way to bring in new people who have not been part of the bike movement before and it’s also a great way to build connections with companies, non-profits, and other organizations.”