Strategic Plan, 2019-2021
Strategic Plan, 2019-2021
Keep Shifting Up
Since 1880, the League has been the leader in bicycling advocacy in the United States. We know that together with our partner organizations and dedicated network of change-makers on the ground nationwide we are shifting up, accelerating the movement, and creating a Bicycle Friendly America for Everyone. In this new Strategic Plan you will see a continuation of the principles and strategies that were launched in the seminal 2015-2018 Strategic Framework and a framing of bicycling not only as a wonderful means of transportation and recreation, but also a means to a myriad of other ends. The promise of making bicycling better isn’t just good for bicyclists, it’s good for us all in our communities and to our nation as a whole. In order to deliver on this promise, the League has embraced key shifts in focus that continue to improve the programs, organizational structure, and sustainability.
FROM only looking out for Bicyclists
TO positioning bicycling as something that helps others achieve their goals
FROM only or primarily serving a bicycling population
TO serving, relating to and adding value to the entire population across America’s diverse communities
FROM responding & demanding
TO leading and building partnerships in and outside bicycling communities
FROM focused advocacy for the “right” to safe bicycling
TO adding value and resources to others that connects bicycling to their goals and empowers them to help reach our mutually beneficial stance
FROM current League culture
TO an intentional “listening-and-learning” driven organization
Bicycling brings people together. When more people ride bikes…
» life is better for everyone.
» communities are safer, stronger and better connected.
» our nation is healthier, economically stronger, environmentally cleaner and more energy independent.
is to lead the movement to create a Bicycle Friendly America for everyone. As leaders, our commitment is to listen and learn, define standards and share best practices to engage diverse communities and build a powerful, unified voice for change.
is a nation where everyone recognizes and enjoys the many benefits and opportunities of bicycling.
Diversity and Inclusion
Principles that Guide Us
We are determined to play a valued and visible leadership role.
We are committed to partnering with other organizations, institutions and people is stronger than ever.
Connecting and Engaging
We believe a key aspect of leadership is connecting people to each other and giving individuals the opportunity to experience our efforts directly, leading to engagement and creating champions.
Listening and Learning
We will remain attentive to perspectives, thinking, ideas that broaden our thinking and actions; and we will learn and grow from what we learn.
Bicycling is for everyone.
We will adhere to the highest standards of governance, develop appropriate capacity, respect and nurture the organization’s talent, carefully develop and steward resources, operate transparently and live up to the highest standards of quality.
Goals and Milestones
To continue to shift up and accelerate the bicycling movement, we believe that the following Goals and Milestones best represent where the League is headed and how we will get there.
These strategies will overlay every aspect of the work that we do and represent a consistent, intentional approach to how we deliver on our goals — and represent the clearest articulation of the shifts the League will undertake to achieve its mission.
Building a Movement - We will strengthen and lead a powerful, highly-visible and inclusive movement to radically shift the larger American culture around bicycling and its role in improving the quality of life for everyone by improving the safety, comfort and convenience of bicycling as a normal, everyday activity.
Relevance and Value - We will intentionally focus on achieving a relevant, valued and essential status for bicycling in issues people care about, beginning with two categories: health and wellness and economic and community development.
New Public Champions - Sub-strategy: Create high-level public champions of bicycling who see the relevance and value of bicycling in support of their own mission and goals
New partnerships - Sub-strategy: Seek out partnerships and initiatives that actively engage people and organizations in the pursuit of better bicycling, connecting clearly to their own mission and goals.
Focused, Valued Membership - We will engage and inspire a targeted group of members who are passionate supporters of our work, including leaders in the bicycling movement and passionate individuals and organizations who advocate for bicycling and help bring others into the movement. Membership growth will result from providing greater value through programs, not as an end in and of itself.
Engagement - We will become a communicating organization that uses every opportunity to engage a widening circle of people in bicycling, in the work of the League and in the movement.