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Moneyball for Bike Advocacy
A few years ago Advocacy Advance, a partnership of the League and the Alliance for Biking & Walking, recognized the rise of local ballot initiatives to boost funding for transportation as a key opportunity to raise new funding for biking and walking projects. This summer we had the opportunity to partner with Americans for Transit to invest in new research to identify voters who support funding for transit and biking infrastructure.
For the League, we wanted to answer four basic questions
- Does the ‘bike vote’ bring in new voters to a transit ballot initiative?
- Who is the transit voter and how do they differ from transit rider
- Who is a bike voter and do they/how do they relate with people who bike?
- How can we use voter data to make our campaigns more effective and efficient?
The results are in, and it's really exciting! The webinar below explains the research we did, the results and how to use it in local ballot initiatives. For more information, contact me at firstname.lastname@example.org.
And this fall, Advocacy Advance will award $30,000 total — 3 "Big Idea" grants of $10,000 each — to organizations working on campaigns to fund bicycling and walking projects and programs around equity issues, safety/Vision Zero, health/walking, and innovative local or state funding campaigns. Micro-targeting campaigns are eligible under that last category. Send us your Big Ideas grant applications by Oct. 17th.