64 New Bicycle Friendly Businesses
Today, the League of American Bicyclists — the nonprofit leader in the movement to create a more bicycle-friendly America — has awarded prestigious Bicycle Friendly Business Bronze, Silver, Gold or Platinum certifications to 64 companies in 25 states and the District of Columbia.
Six of these companies earned the highest-level Platinum BFB certification: LinkedIn, the California-based technology firm; World of Bikes, a bike shop in Iowa City, IA; first-time applicant Heartland Bike Share, an Omaha, NE, nonprofit bikeshare provider; Landry’s Bicycles, a bike shop in Natick, MA; and two Asheville, NC-based companies, Liberty Bicycles and first-time applicant New Belgium Brewing Company-Asheville.
Outdoor bike parking at Platinum-level Bicycle Friendly Business LinkedIn in Sunnyvale, CA.
“The League of American Bicyclists launched the Bicycle Friendly Business program 10 years ago to recognize and assist companies that support safe, efficient bicycling by employees, customers and others,” says League Executive Director Bill Nesper. “These latest 64 outstanding firms join 1,186 other BFBs in all 50 states and Washington, D.C., that have achieved desirable, often elusive business results simply by getting more people to ride bikes. Research has long shown that bicycle-friendly workplaces lower staff health care costs, boost employee satisfaction and loyalty and attract Gen Y and Gen Z talent and customers known to direct their dollars and skills to companies aligned with their personal values around social responsibility.”
Applicants to the competitive BFB program are evaluated based on nearly 100 data points related to bicycle-friendly facilities and accessibility, culture-building events, safety education programming and other practices, policies, and incentives that encourage bicycling. All 1,250 current BFBs are easily found via the League’s interactive awards map.
“This round of Bicycle Friendly Businesses is another great reminder that bicycle friendliness can come in all shapes and sizes,” says BFB Director Amelia Neptune, noting that the latest recipients reflect 17 industry and professional categories. “Our smallest new BFB is Children & Adult Mobility Project, a volunteer-run nonprofit in Simsbury, CT, and our largest is Vanguard’s Malvern, PA, corporate campus with 13,000 employees. From libraries and police departments to Fortune 500 headquarters and high schools, the BFB program proves that every employer in the country can create a great bicycling destination and culture for their employees and guests.”
Employees at Platinum BFB Landry’s Bicycles company meeting, January 2018, hosted at Landry’s Natick headquarters location.
“Dero is proud to sponsor the Bicycle Friendly Business program, which helped guide us to attain Platinum status,” says Bri Whitcraft, Director of Marketing & Product Development at Dero, the BFB program’s lead sponsor. “We personally know that when workplaces support bicycling, employers and employees benefit in so many ways – happiness, health, and a smaller footprint on our planet. And beyond the bike parking and showers, this program stresses businesses to be active advocates for better bicycling, so everyone in their communities can bike safely on their streets.”
Among the program trends Neptune has identified is a clear uptick in the number of successful first-time applicants, whose efforts have been robust enough that they qualify for certification with their initial submission. Among this latest class of BFBs, 46 companies received one of the four levels of recognition, up from 13 in founding year 2008. The League also is recognizing three additional businesses with Honorable Mention status. All BFB applicants, whether they earn an award designation or not, receive detailed feedback reports of ways to continue improving their bicycling promotion efforts.
Another trend is the growing percentage of BFBs that support bicycling beyond their own workplace by funding bicycle advocacy across their communities, states and country. Sixty-one percent of this round’s BFBs reported providing financial support to local, state, and/or national advocacy efforts happening outside the business.
St. Petersburg, FL, Mayor, Rick Kriseman, riding a Coast Bike Share bike. The City of St. Petersburg’s City Hall is a new Silver-level BFB, and Coast Bike Share is a new Gold-level BFB.
Relatedly, the League has seen an increase in local efforts to use the BFB program as an effective way to engage businesses in bike advocacy and generate more support for bicycling improvements in the community. St. Petersburg, FL, for example, has 11 new BFBs thanks to a local effort promoting BFB status, bringing the city’s total to 32, up from zero just two years ago.
The public is invited to follow the League’s Blog at www.bikeleague.org/blog for compelling stories, statistics and progress by BFB recipients, as well as advances made by honorees among the League’s Bicycle Friendly States, Bicycle Friendly Universities and Bicycle Friendly Communities.
To learn more about the BFB program or to apply, visit bikeleague.org/business.
- New and renewing Bicycle Friendly Businesses and Honorable Mentions
- Full list of current Bicycle Friendly Businesses
- Interactive BFA Awards Map
Funded through a partnership of the League of American Bicyclists and Dero Bike Racks, the Bicycle Friendly Business program is one of four core elements of a larger campaign to create a Bicycle Friendly America for everyone. The League and its 17,000 members also support and encourage bicyclists’ rights and safety via their Bicycle Friendly Community, Bicycle Friendly State and Bicycle Friendly University programs. Learn more at www.bikeleague.org/BFA.
Founded in 1880, the League of American Bicyclists is leading a national grassroots movement to get more people riding bikes and to maximize their safely and convenience so they can “enjoy the ride.” The League advances its mission through actively listening and learning, recommending standards, sharing best practices and engaging diverse stakeholders as a powerful, unified voice for change.