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New Report: Women on a Roll
As the summer riding season peaks, the League has released a first-of-its-kind report showcasing a trend seen on streets nationwide: Women are changing the face of bicycling, and bicycling is transforming the lives of women.
"Women on a Roll" -- a product of the League's Women Bike program-- compiles more than 100 original and trusted sources of data to showcase the growth and potential of female bicyclists in the United States. It also suggests five key focus areas -- the 5 Cs -- to increase women's ridership:
- Consumer Products
Increasingly, advocacy groups and industry leaders are recognizing the gender gap as a clear -- and critical -- limitation to growing the bike movement and the market. This report puts hard data behind that imperative -- and reveals what's working in getting more women on bikes and where there is clear opportunity to increase female leadership and participation.
According to the report:
- 82% of American women have a positive view of bicyclists From 2003 to 2012, the number of women and girls who bicycle rose 20%, compared to a .5% decline among men
- Women are the new majority: 60% of bicycle owners aged 17-28 years old are women.
- Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion.
- 45% of local and state bicycle advocacy organization staff are female.
- 89% of bike shop owners are male, but 33% of shops are run by a husband/wife team.
- Women are still underrepresented in leadership positions, including the boards of national industry and advocacy organizations -- and their membership.
Download "Women on a Roll" here and stay engaged as we dig further into the data and concepts in the report with female leaders over the next three months. First up: Join Women Bike and members of our Advisory Board for a Twitter chat (#womenbike) on August 9 at 2 p.m. Eastern as we discuss this exciting new report.